Listening as Method
Programs stick when people recognize themselves in them. That begins with listening—household visits, key informant chats, and community mapping.
What Builds Trust
- Show up regularly, not just at launch.
- Close the loop—report back what you heard.
- Invite community members to facilitate sessions.
Adoption Signals
When communities adapt materials on their own (translate, re-order, simplify), you’re onto something. That’s ownership, not “buy-in.”
Closing
Communities aren’t “hard to reach.” Institutions are often hard to trust. Fix that, and outcomes follow.
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